Marketing Manager
Assess the effectiveness of your campaign.
Measuring the effectiveness of telephone marketing campaigns can be assessed in many different ways. You may, for example, allocate a different 08 telephone number for each campaign. The subsequent analysis of your call statistics will enable you to determine the cost of each lead produced.
Looking at your sales figures will provide you with the total revenue generated from your campaign.
However there is a large gap between producing a lead and a successful sale.
Telephone call recording enables you to analyse the granular detail of your campaign. You will be able to understand and categorise information such as: the type of people responding, where they saw your ad and the key questions asked.
This in-depth information will enable you to further refine subsequent marketing campaigns (factoring in: choice of media, choice of publication, design and wording) to provide higher quality sales leads at a lower cost.
Understanding a poor campaign response
A recent advertising campaign may be producing a large number of leads, but few are converting to sales.
Using Call Recording + from ITC, a selection of the calls can be reviewed by all concerned to establish the reasons. They may include; poor quality leads, inadequate scripts, a training requirement or poor market placement of the product (too expensive, similar to existing products, not enough features or functionality).
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